During my time at Blick, I wrote and edited anywhere from 40 to 60 web product copy descriptions a week for the Blick Art Materials, Utrecht, and artPOP! websites. I primarily wrote copy for products in the craft, paper, textiles, books, and gifts categories, but also wrote and edited copy for products in other categories as needed. Besides writing copy, I also familiarized myself with the key product features that needed to be included across all web pages, collaborated with buyers and assistant buyers to collect this information from vendors, and used SEO tools and information from page builders and the SEO team to optimize descriptions. I also proofread and approved the web pages before they went live on the site and wrote and edited copy for annual flyers and catalogs. Featured below is a sample of products that I wrote copy for:
- The Woobles Beginner Crochet Amigurmi Kits
- Guerrilla Painter Pocket Box V4.0
- Hahnemühle FineArt Baryta Inkjet Photo Cards
- Djeco Zig and Go Reaction Construction Sets
- Vallejo Premium Airbrush Colors and Sets
- Palette Paper – 9″ x 12″, 40 Sheets
- Stretched Canvas Pack – 6″ x 6″, Pkg of 5
- Pom Pom Gel Pens – Pkg of 15
- Craft Paint – Set of 6, Pastel Colors
- 1-Shot Lettering Enamel Paints
- Neo for Iwata Gravity-Feed Airbrushing Kit
- Angelus Self-Healing Cutting Mats
Gina klaff 